Thanks to Choice Magazine, Carbonite received another great review this week. We scored a whopping 90% and the prize for the best performer out of a field that included Mozy, SugarSync, Livedrive, Dropbox, SkyDrive and a few others.

The review was undertaken using a quite a few criteria including ease of use, upload speed, download speed, storage space, web browser access, encryption, automatic backup, versioning, file sharing, operating systems and mobile apps.

So it was an extensive review and even though they got a few things wrong like whether we offer Web Access, which we do and Mobile Access which we also do via an iPhone app that was only recently released, I thought we did really well and maybe deserved a slightly higher score than 90%, putting us even further ahead of our closest competition.

As a marketer, you often ask yourself how effective are these reviews? The answer is very important. Particularly if the review is an influential body like Choice Magazine. Just today I had an existing client call up about a question he had, and he mentioned that he had seen the Choice Review and it gave him further justification to purchase another subscription.

I also had another client call up today who said they purchased Carbonite without even bothering to trial it first because he had read a write-up in APC Magazine.

So thank you both Choice Magazine and APC for reviewing Carbonite and giving it the credit that its due.

The latest (March – April) Choice Magazine reviewed Carbonite. Best to read the review yourself by buying the magazine, but in summary:

Pros

• Easy to set-up and use
• Flat rate pricing
• Unlimited backup capacity
• 30 day free trial

Cons

• Needs broadband/ADSL internet
• Only backups local (not network) volumes

For more info visit choice.com.au