Brisbane small-business owner Nathan Oldfield sells water filters online and backs up his business records with Carbonite. He recognised the service’s impact instantly.

“I have an IT background, so I know that the big thing about backups is to have them off-site,” Oldfield says.

“Queensland Water Filters is a very small business … and we could have saved our documents to disc and exchanged them with a mate but it’s a bit ad hoc.

“Knowing that documents are automatically and continually backed up off-site means if you lose something, it’s only about 10 or 15 minutes’ work at most. Then you can get online and retrieve the backed-up copy.”

Oldfield, who also runs an IT consultancy business, recommends Carbonite and similar email backup services to his clients. He has helped clients avoid the situation faced by ma.gnolia.com.

“I’ve never had to use it for myself, touch wood,” he says.

“But a client who runs a web design business had his site hacked. Doing backups to the cloud meant we could retrieve the information for him and get his site back up and running again.”